How to be 🌈 (in vegas)

“You cannot accept me —  I don’t know you. You cannot tolerate me; I’m not the rain.
I’m not hot weather. I’m not some animal. I’m a human being, just like you.
So you will respect me. “ – Dominique Jackson 🤏🏽🤏🏽🤏🏽

For this Pride campaign with the LVCVA, we showed how the city embraces everyone and inspired viewers exploring their own identities with hope for the future by bringing in queer voices from all walks of life — one who’ve been there and survived it all — to share lessons on how they learned to accept themselves.

Role: Conception, Strategy, Creative Direction, Writing, Casting