JBL Makes earbuds (For EVERY-ONE)

Fun fact: Gen Z (and millennials w/ secure attachment styles) don’t give AF about wearing airpods as a status symbol. They’re more interested in curating their own aesthetics and functional designs that fit their specific listening styles, so to launch JBL’s True Wireless line we brought some JBLiens down to earth, encouraging music fans join the invasion and chase their own vibe in an award-winning campaign featuring social films and filters, influencer cosigns, geurilla stunts, and experiential events.

Role: Conception, Creative Direction, Creative Strategy, Writing, Casting