PEAKS ON PEAKS

The JBL Endurance Peak 3 are beast mode buds. Sweatproof. Waterproof. Snowproof.
Skydiving out of a damn helicopter onto a mountain-proof.

So we put it to the test and let fans judge for themselves — first with a film on endurance starring Giannis Antetokounmpo, then with a experiential event inviting fans to catch them in action. An first-of-its-kind fashion show LIVE on the mountain. No cuts. No edits. Just the top snow athletes in the country shredding snow on a custom closed mountain course, designed with the legend Russel Winfield.

After all, life is all about the peaks and valleys, and succeeding means conquering every mountain you encounter.

Role: Conception, Creative Direction, Writing

BRAND FILM

SHRED THE RUNWAY ACTIVATION RECAP

BONUS — Director’s Cut Film by Jackson Tisi (because clients be clienting)