TRUST YOUR GAME



Good game starts with a solid foundation from the feet up, so to launch the D.O.N. Issue #6 — the line’s first low top sneaker, built for outstanding responsiveness — we tease our official campaign work with a viral stunt helping Don put the haters on notice, sparking commentary from basketball fans all over. Clients texted us SportsCenter hopped in the chat before we even saw reactions.

Role: Creative Direction, Writing, Casting