BUILT FOR THE JOURNEY

Our pitch for TUMI was an answer to luxury meets durability. We wanted the swagger RIMOWA built with its celebrity-backing, the story of value and durability consumers have come to expect from the brand, and an emotional resonance that made you want to explore — not just new destinations, but your own stories and connections within it.

Thus, Built for the Journey was born, featuring stars from wildly different walks of life: actor Anthony Ramos, pro-footballer Son Heung-min, McLaren F1 driver Lando Norris, and singer-songwriter Gracie Abrams.

Role: ACD, Story Direction, Pitch Writer